Remove 2007 Remove Customer Experience Remove Sales
article thumbnail

Case Study: Increase Your Sales by 47% by Doing This…

Beyond Philosophy

How can you increase your sales by 47%? The result of their changes was a 47% increase in sales with no additional marketing support. We have written a great deal about this in my new eBook Unlocking the Hidden Customer Experience. Malcolm Gladwell’s famous book from 2007, Blink , introduced this concept in detail.

Sales 379
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

For many years, there has been a debate whether you could assign a dollar amount to determine the return on investment for any Customer Experience improvements. In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” Why is this?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Transforming Customer Experience with Contact Center Automation

CCNG

By rapidly embracing digital tools like AI, Analytics, and Automation, contact centers are completely changing how they function and deliver customer experience. By automating certain actions, contact centers can reduce resolution time and ensure consistency and accuracy in handling customer inquiries and data entry.

article thumbnail

Guest Blog: Key KPIs You Must Monitor for an Optimal Customer Experience

ShepHyken

Originally used by marketers, the Net Promoter Score is another very common KPI used by Customer Care departments. Knowing that referral usually is the best yet most uncontrollable vector of sales, the NPS calculates the probability that a customer would recommend your brand. At what stage of their journey?)

article thumbnail

Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

More than just a buzzword, ‘being human’, especially in brand-building and leveraging customer relationships, has become a buzz-phrase or buzz-concept. To understand customers, the effective enterprise needs to think in human, emotional terms. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment.

Airlines 360
article thumbnail

Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. This episode of The Intuitive Customer explores the implications for Facebook of this latest privacy violation. Facebook has a series of scandals over the years, going all the way back to 2007.

article thumbnail

5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Many organizations drive their actions to suit quarterly reporting, sales figures, and profits for this year and, as a result, don’t think long term. However, customer loyalty necessitates thinking long term. I wrote a book in 2007 called The DNA of Customer Experience: How Emotions Drive Value.

Airlines 432