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You dont have to live in a futuristic time warp to know that customers (yes, even B2B and SaaS customers) are more and more online, working when and how it works for them, and they want (and sometimes need) to engage with your products and your company in that same flexible, at-their-fingertips kind of way.
This one: Customer JourneyMapping: A brand's GPS to loyalty and advocacy was written back in 2016 by Laurent Ghio, Quadient’s first Certified Customer Experience Professional. To access, simply visit check this link: The Forrester Wave™: JourneyMapping Platforms, Q2 2022. How far has it come?
Mapping Future Success with Aspire's Grid Filters. Quadient appears in the Leaders' quadrant for Communications Experience Platforms (CXP), Vendor-hosted SaaS CCM, and AnyPrem CCM Software on the Aspire Leaderboard for 2022, with the default vendor rankings in place. Customer JourneyMapping. Scott Draeger. Experience.
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customer journey, voice of customer (VoC) and survey strategies, customer journeymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
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