article thumbnail

Case Study: Increase Your Sales by 47% by Doing This…

Beyond Philosophy

How can you increase your sales by 47%? The result of their changes was a 47% increase in sales with no additional marketing support. Malcolm Gladwell’s famous book from 2007, Blink , introduced this concept in detail. The post Case Study: Increase Your Sales by 47% by Doing This… appeared first on Beyond Philosophy.

Sales 379
article thumbnail

5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Kotler picked up a theme that was articulated in the 2007 book, Firms of Endearment. Authors Jagdish Sheth, Raj Sisodia, and Daniel B.

Airlines 360
article thumbnail

Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. Facebook has a series of scandals over the years, going all the way back to 2007. After all, the social media platform hasn’t exactly been keeping our private information under lock and key.

article thumbnail

5 Rules That Absolutely Build Customer Loyalty

Beyond Philosophy

Many organizations drive their actions to suit quarterly reporting, sales figures, and profits for this year and, as a result, don’t think long term. I wrote a book in 2007 called The DNA of Customer Experience: How Emotions Drive Value. Building it, however, takes work, and here are five rules to guide your efforts.

Airlines 432
article thumbnail

Guest Blog: Key KPIs You Must Monitor for an Optimal Customer Experience

ShepHyken

Knowing that referral usually is the best yet most uncontrollable vector of sales, the NPS calculates the probability that a customer would recommend your brand. Entrepreneur specialized in web marketing, Julien Rio has been developing online platforms and strategies for numerous companies across Europe and Asia for the since 2007.

article thumbnail

Transforming Customer Experience with Contact Center Automation

CCNG

Sales and Marketing Lead Generation and Qualification: Chatbots can qualify leads by asking initial questions and collecting customer data, allowing sales agents to focus on qualified prospects. Automated SMS campaigns enable proactive engagement and strengthen customer relationships.