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Since most SaaS companies started after the 2008 financial crisis, this is the first test of the sustainability of the model during the crisis. SaaS businesses that thrive during this period not only retain their customers but also sell more of their services to them. Upsells is a basic form of account expansion.
Since most SaaS companies started after the 2008 financial crisis, this is the first test of the sustainability of the model during the crisis. SaaS businesses that thrive during this period not only retain their customers but also sell more of their services to them. Upsells is a basic form of account expansion.
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