article thumbnail

Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.

Marketing 325
article thumbnail

Guest Blog: Building a Human Powered, Technology-aided 21st Century Customer Experience

ShepHyken

To give you a sense of the speed of changing customer preferences, I will harken back to 2008 when McGraw-Hill published my book The New Gold Standard 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of The Ritz-Carlton Hotel Company. Michelli, Ph.D.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Mortgage bonds that were sold in 2012 stand to create the “next big short,” much like the mortgage-backed securities that went belly-up due to the subprime home loans in 2008. As global Customer Experience Consultants, every Customer Experience has, what we call, an Emotional Signature®, whether they are deliberate about it or not.

article thumbnail

Is Trust Really an Emotion? Generally,Yes…And It Is Critical In Customer-Supplier Relationship…Just Ask Banks!

Beyond Philosophy

Since the financial meltdown of 2008, many have been singled out for charging excessive fees (which is often, as well, a surrogate for service-related issues). appeared first on Beyond Philosophy | CX Consultants | Customer Experience. Power annual studies). The post Is Trust Really an Emotion?

Banking 170
article thumbnail

Vital for 2021

Beyond Philosophy

Thaler and Sunstein’s 2008 book Nudge: Improving Decisions about Health, Wealth, and Happiness explained that a Nudge is a way you present your customers’ choices that tips the scales towards a particular option. The Financial Times selected Beyond Philosophy LLC as one of the best management consultancies for the last two years.

article thumbnail

Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. In 2008, consumer research helped customer service at the world’s largest coffee chain. Michael Magnus is a Strategic Communication lecturer and marketing consultant at Magnus Opus. Most likely no.

Marketing 210
article thumbnail

Publisher’s Message: A Decade of Pipeline

Contact Center Pipeline

In November 2008, the idea of creating a magazine for the contact center industry was born. I had left my job after a number of years in the industry working on training, membership, consulting and publications. My husband Steve and I had sold our family home, purchased a 46-foot Cheoy Lee Trawler and we were […].