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Guest Blog: Building a Human Powered, Technology-aided 21st Century Customer Experience

ShepHyken

This type of effort likely has placed you on a challenging yet rewarding journey toward customer experience excellence. From my perspective, success in delivering memorable customer experiences begins with a deep understanding of the evolving wants, needs, and desires of the customers you seek to serve.

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Discovering What Customers Don’t Know Themselves

Beyond Philosophy

How many times have you undertaken Customer research to discover what a Customer wants you to do to improve their Customer Experience only to discover when you implement this, it has no effect? Quite simply, on many occasions Customers don’t know what they want and will say the first thing that comes to their head.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.

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Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Per, Retail Customer Experience, the CEO said they would close the stores because of “ persistent traffic decline.”. Mortgage bonds that were sold in 2012 stand to create the “next big short,” much like the mortgage-backed securities that went belly-up due to the subprime home loans in 2008. Then, The Children.

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How Good a Liar Are You Really? Does Lying Affect Your Customer Experience?

Beyond Philosophy

From white lies to spare feelings to great big whoppers that deceive people for ulterior motives, lying is a part of life and, unfortunately, Customer Experiences. Nir Eyal, author, consultant, and investor, created a two-by-two framework into different lying categories. Lying To Your Customers Is Not A Good Idea.

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Make This Small Change For Big Results

Beyond Philosophy

Your customers have one, too, and you can use it to get them to do what you want in your Customer Experience. Thaler and Sunstein, 2008, 2009). This way, if a customer has strong feelings about renewals, then they are still in control and won’t feel swindled, an emotion that does no Customer Experience any favors.

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Vital for 2021

Beyond Philosophy

We argue that designing these moments intentionally to help people make decisions that drive value for them and your organization is key to revolutionizing your Customer Experience in the post-pandemic era. Key Ideas to Improve your Customer Experience. Customer Experience Information & Resources.