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Guest Blog: Building a Human Powered, Technology-aided 21st Century Customer Experience

ShepHyken

This type of effort likely has placed you on a challenging yet rewarding journey toward customer experience excellence. From my perspective, success in delivering memorable customer experiences begins with a deep understanding of the evolving wants, needs, and desires of the customers you seek to serve.

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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

His field, behavioral economics, is also one of the main underpinnings of our customer experience consulting at Beyond Philosophy. In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. Behavioral Economics and Irrational Behavior.

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Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Per, Retail Customer Experience, the CEO said they would close the stores because of “ persistent traffic decline.”. Mortgage bonds that were sold in 2012 stand to create the “next big short,” much like the mortgage-backed securities that went belly-up due to the subprime home loans in 2008. Then, The Children.

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Vital for 2021

Beyond Philosophy

We argue that designing these moments intentionally to help people make decisions that drive value for them and your organization is key to revolutionizing your Customer Experience in the post-pandemic era. Key Ideas to Improve your Customer Experience. Customer Experience Information & Resources.

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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

This week we feature an article from Michael Magnus, a Strategic Communication lecturer and marketing consultant at Magnus Opus. He shares the process of conducting consumer research and how to implement your findings into the customer experience. Whole Foods understands what drives their customers’ purchase behavior.

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Is Trust Really an Emotion? Generally,Yes…And It Is Critical In Customer-Supplier Relationship…Just Ask Banks!

Beyond Philosophy

Since the financial meltdown of 2008, many have been singled out for charging excessive fees (which is often, as well, a surrogate for service-related issues). Furthermore, in an industry that had relied on customer stability (or at least inertia), large retail banks have seen churn rates of 10%, or more (per J.D.

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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

If It’s Called Customer Experience, Why is it All About the Company? While companies clamor to get their share of revenue from new and existing customers, the delta between what brands say they do for customers and what actually happens has never been larger. See the math problem here? A: Absolutely.