If It’s Called Customer Experience, Why is it All About the Company?
ClearAction
MAY 28, 2015
An example is Suntrust Bank , who saw the financial meltdown in 2008 as an opportunity to see how they could rebuild trust with their customers. They’ll try to do this through more surveys, customer journey maps, social media, content marketing, customer engagement events and campaigns, and loyalty programs. A: Absolutely.
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