Remove 2008 Remove Customer centricity Remove Sales
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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

lululemon’s Guest Education Centre is a notable example of a brand showcasing its customer service offerings as a benefit of buying from them. The Guest Education Centre is a call center that focuses on “product education” rather than sales. Creating Buzz with Brilliant Customer Service.

Marketing 124
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If It’s Called Customer Experience, Why is it All About the Company?

ClearAction

Perhaps it’s because of stats like: 90% of executives say that customer experience is central to their strategies , but a whopping 86% don’t expect to see a significant uplift in business results from it. Too much company-centered thinking and not enough customer-centric business management. See the math problem here?

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How to Turn NPS Detractors Into Promoters

Lumoa

Detractors Bring Your Sales & Profits Down PwC research shows that 1 in 3 customers leave a brand due to a bad experience. And frustrated customers will have no reason to do business with you. When you put the customer first like this, people talk. And nothing brings this point home more than what happened in 2008.

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The importance of customer culture – an interview with Chris Brown

ijgolding

Although I was studying accounting and finance at the time, I started out in sales and marketing. It did not take long for me to start becoming interested in the customer service elements of the business. After a while, my role developed more down the sales route, looking after relationships with retailers. What happened next?

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Inside Customer Success: Uberflip

Amity

Uberflip has always had a strong marketing team because, after all, we’re a content marketing platform, the sales team has grown a ton over the last couple of years, and we have an amazing, fast-growing engineering team that’s built an amazing product. How did you personally get started in Customer Success?

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Understanding Negative NPS Score: Causes, Impact and Solutions

Lumoa

A Decline in Revenue It goes without saying that a drop in customer loyalty will result in a direct fall in revenue. A bad NPS score means you’ll have fewer loyal customers, which translates to fewer sales. Sales surged , and their stock prices skyrocketed. By starting from the inside.

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Expansion Selling Strategies: Tips for SaaS Companies

CSM Practice

It is no surprise that discretionary spending practices lead customers to reconsider whether or not they need to renew or expand certain subscriptions. Since most SaaS companies started after the 2008 financial crisis, this is the first test of the sustainability of the model during the crisis. The Shift to Remote Work.

SaaS 71