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In our last post, we covered the difference between customer satisfaction and customereffort score. Both of those metrics are good for examining transactional elements of the customer experience. As we discussed, the best customer experience metric for your business is a matter of finding the best fit for your business.
Time and Effort. Described by Nunwood as – minimising customereffort and creating frictionless processes. Integrity is a word that few would associate with many industries in 2014 – it has been eroded so significantly since 2008. Now that would be nice!
Customers can easily jump ship to another brand without second-guessing if they have a poor experience with their current brand. Research has shown that a 5% rise in customerretention can boost a brand’s income by 75% and such retention is the outcome of quality customer experience. times that of laggards.
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