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Guest Post: Why Anecdotal Customer Feedback is Dangerous

ShepHyken

He shares insight on gaining and interpreting customer feedback. Customer feedback is a gift. The value of feedback is heightened today, as customer experience sways purchase decisions more than ever. But making customer experience changes based on customer feedback isn’t always wise, as you’ll see in this article.

Feedback 138
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Future Of Marketing Wins A Nobel Prize!

Beyond Philosophy

In 2008 he co-wrote “Nudge,” a book that argued that governments could make small changes that would “nudge” people toward desired behaviors. In fact, it is just this sort of feedback that has led top theme parks like Disney and Universal to find ways to minimize the time visitors spend waiting in lines.

Marketing 325
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5 Top Customer Service Articles For the Week of January 22, 2018

ShepHyken

For example, regarding feedback, I’m surprised at how some companies (and people) fight feedback with excuses rather than embrace it with appreciation. Capturing the essence of 2008’s demanding consumer arena, it is—surprise, surprise—all about those pesky, demanding consumers.

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Amazing Business Radio: Adam Dorrell

ShepHyken

Shep feels that NPS is one of the simplest, yet most powerful feedback measurement tools. Customer feedback should be responded to in a timely matter. Too often companies push the survey out once a year and then take three months to process the feedback. Success must be measured with proper KPI’s.

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Guest Post: How To Collect Marketing Insights That Can Improve Customer Service

ShepHyken

Consumer Research is not merely asking your customers what they want; although there are some valuable insights here, they may also falsify the results because they often provide feedback on what they think they want, which doesn’t always correlate to how they spend their dollars. Primary Research. Analyze Data.

Marketing 215
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How Survey Feedback Improves Product Offerings at Constant Contact

Clarabridge

Rogers : We are currently analyzing customer feedback – both text-based comments and customer ratings – from multiple customer surveys. In many cases, there may be an issue our teams are aware of but our customer feedback analysis will reinforce the severity of the issue, prompting re-prioritization to address it. About Chris Rogers.

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Guest Post: When You Need to Scale Up Customer Service… But Your AI Just Doesn’t Quite Cut it Yet

ShepHyken

An “unsupervised” AI bot has led businesses to receive sudden surges in negative feedback, bad reviews, and increased churn. If teams do not focus on creating a good experience across each and every interaction, you will lead to negative feedback, bad reviews, and increased churn. Despite the hype, commercial AI is still maturing.