Customer Onboarding: A CX Test That Many Companies Fail
Connecting the Dots
APRIL 3, 2024
Across industries, we find that user error accounts for 20% to 30% of all problems and questions. The responsibility and accountability for onboarding within the company is sometimes not established, is diffused or is watered-down. Once customers have bought a car or opened an account, they typically want to run for the door.
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