John Oechsle: How Do You Spell CRM Evolution? With 4 C’s
Bill Quiseng
MAY 8, 2017
This is especially true with customer relationship management (CRM), an area that businesses were smart to pay attention to 30 years ago in 1987—and can no longer afford to ignore in today’s competitive environment. Oh, and don’t forget the infamous rolodex, the original CRM. Consistency. By 1989, just 15 percent of U.S.
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