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Gainsight: Customer Success Management for a Post-Sale, On-Demand, Attention Economy

Natalie Petouhof

Louis, Missouri in 2009, Gainsight’s headquarters are now in Redwood City, California. Gainsight does this by providing a 360-degree view of customers to people in customer success, sales, marketing, product management and executive offices. Before the opt-in economy, many businesses were focused on the initial sale.

Sales 63
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

This work typically connects closely to, or includes, demand generation , involves the alignment of Marketing with Sales, Business Units, IT and Finance. MO professionals’ career paths sometimes originate in Finance, IT, Sales Operations and other analytical or process-oriented roles.

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How to Improve Customer Service – A Complete Guide of Tools, Tech & Tips

Comm100

With this all in mind, this guide will explore customer service from top to bottom, exploring the state of customer service today, revealing best practices, and recommending the best software you can adopt to help your customer service operations become the envy of your competitors. Customer service best practices.

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A Complete Guide to Omnichannel Customer Service

Comm100

With customers automatically routed to the best person for their query, omnichannel provides a better, smoother, and faster experience, and enables companies to direct messages based on value. To ensure the security and reliability of your data, you should also look for security features that follow industry best practices.

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How to Update Your Marketing with a Customer First Strategy

C3Centricity

Think about the much-publicised Tropicana disaster back in 2009, or the Gap logo change. For example, how many “cheap” products have you bought, perhaps on sale, only to wonder why you ever bought it when you were home? Making pack or logo changes without finding what your customers like or dislike in the current one.

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Better Than A Thousand Words: Boost Your Site’s Conversion by Using Images

LiveChat

On the other hand, a high fidelity image may be enough to close a sale, but only for users who stuck around to see it. According to a 2009 study in the Journal of Consumer Research, shoppers who physically touch products in a store end up willing to pay more money for it. Product shots and product placement. Size and detail.

Sales 44
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The Power (and problem) of Profanity

Horizon CX

What this indicates to me is that there are some challenging times ahead for what we might consider best practices within customer service. The Association of Psychological Science’s Perspectives on Psychological Science published an article by Timothy Jay back in 2009 that helps answer that question.