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What impact is your Customer Success team having?

Amity

In this issue of the SaaS Tattler we discuss how to make sure your Customer Success team is making the required impact. A Guide of SaaS Companies. In this article, Benjamin Brandall provides a guide to the importance of Customer Success for SaaS companies. Since 2009, the popularity of customer success has increased 800%.

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14 Books Investors Wish All Startup Founders Had Read

Kayako

Some of our favourite bits include promotion committees, performance management, goal setting, the peer interview process and how Google coaches a squad of elite interviewers. Predictable Revenue is a gospel in the bible of building a SaaS business. By Aaron Ross ( @motoceo ) and Marylou Tyler ( @maryloutyler ).

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How customer success can use storytelling to drive renewals

ChurnZero

In 2009, authors Rob Walker and Joshua Glenn devised a social experiment to find out. Stories may trigger a hormonal response in the brain that author and coach David JP Phillips called an Angels Cocktail in a talk for TEDx Stockholm. Some SaaS products have performance dashboards built in that help. Why is this so effective?