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For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. CustomerAdvocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.
Whether your organization is a practitioner of Net Promoter Score (NPS) or some other method of determining customer loyalty and customeradvocacy, it’s clear that promoters or loyal customers are critical to the long-term sustainability of the organization and typically result in lower costs to operations.
ESG delivers Customer Success as a Service ® (CSaaS), enabling you to build, operationalize, and transform your CS organization. Our services combine consultation, process development, people, and automation to increase the capabilities of your Customer Success organization. Learn more at esgsuccess.com. About inSided.
Spent a few years doing some general consulting work. But, and then around about, sort of, 2008, 2009 I thought, well if I’m going to make a fair go of this idea of being independent, then I can see the way the market was developing.
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