Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.
ShepHyken
OCTOBER 5, 2018
Their intuitive shopping interface, wide selection, one-click ordering, and fast shipping have become the industry standard. A study from 2009 in the journal Psychology & Marketing revealed that when people cannot easily determine which option is preferable, they are more likely to leave a store empty-handed.
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