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Their intuitive shopping interface, wide selection, one-click ordering, and fast shipping have become the industrystandard. A study from 2009 in the journal Psychology & Marketing revealed that when people cannot easily determine which option is preferable, they are more likely to leave a store empty-handed.
Adrian Swinscoe is a globally recognized customer experience consultant specializing in customer service tactics to help businesses succeed. is an internationally recognized customer experience consultant. Having served the industry for over 25 years, Franz helps firms build transformational CX strategies. Adrian Swinscoe.
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