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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

B2C 341
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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). But renewing a product automatically without checking with the customer is a horse of different color, isn’t it? You could argue that it puts the needs of the organization above the customers. I would counter with this: if you make it easy to opt-out, then you are still serving the customers.

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‘More than just the product’ – the evolution from product centric to customer centric

ijgolding

In 2009 one of the most prominent collapses in the industry came with the demise of Borders. Product centric organisations are becoming fewer in number. To survive in our increasingly customer/consumer driven world, it is vital that all organisations understand the importance and necessity of evolving to becoming customer centric.

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Customer Success in Numbers

Amity

In 2016, 60% of Customer Success Organizations have been around for 2 years, or less. About the customer: Only 4% of dissatisfied customers will raise their voice about an issue. About the industry: Only 23% of B2B marketers claim that their organizational structure is customer-centric, as opposed to channel or product-centric.

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Show and Sell: 3 Ways Customer Service can be Used as an Effective Marketing Tool

Fonolo

Zappos is a great example of a company that has built a brand with world-class customer service. The mega-brand hit $1 billion in annual sales in 2008 and was sold to Amazon for $940 million in 2009. There is no big secret here.

Marketing 124
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Redefining Convenience for the People of Africa: an Exclusive Interview with Mr. Joseph Kuvor, Customer Experience and Marketing Group Head, Zoona Transactions International

Customer Guru

At Customer Guru, we believe that Customer Experience (CX) should be the number one priority for all the Indian businesses so that they become more sustainable and successful globally. Thus, we are on a mission to spread this awareness, inspiring and guiding professionals to adopt and inculcate a customer-centric approach.

Marketing 112
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Customer Experience Articles

ClearAction

Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.