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In 2016, 60% of Customer Success Organizations have been around for 2 years, or less. About the customer: Only 4% of dissatisfied customers will raise their voice about an issue. About the industry: Only 23% of B2B marketers claim that their organizational structure is customer-centric, as opposed to channel or product-centric.
It’s no surprise: on the surface, the two departments and their goals seem distinct from one another: Marketing is all about customer acquisition (or, attracting new customers), while customer service is all about customerretention. So, how exactly does custom service feed into marketing?
Peruse ClearAction articles, podcasts and webcasts, and ask how these best practices can be customized to your specific needs. 81% of companies with strong capabilities and competencies for delivering customer experience excellence are outperforming their competition.(1). Customer Experience Strategy : Exploring Success Factors.
In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. ; and ‘how are we going to continue to make our purpose a reality?’; they would have realised that things needed to change. Exactly why businesses are struggling to transform themselves is an interesting question.
In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. This post was originally written exclusively for my column on CustomerThink – a global online community of business leaders striving to create profitable customer-centric enterprises. My book, ‘Customer What? –
Adrian Swinscoe is a globally recognized customer experience consultant specializing in customer service tactics to help businesses succeed. Through his blog, workshops, and keynote presentations, Swinscoe emphasizes the importance of customer-centricity in bridging the gap between help and experience. Annette Franz.
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