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Make the Complicated Simple

ShepHyken

In 2009, if you invested in a group of companies recognized for simplicity, you would have dramatically outperformed the stock market by a whopping 1,600%, proving that simplicity delivers in ROI. It’s important to remember that simple does not always mean easy. The concept of simplicity is financially powerful.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Customer Advocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.

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Guest Post: Employee Engagement and CX: 5 Strategies to Build Synergy

ShepHyken

In their 2009 meta-analysis presented by Gallup, Harter et al. When employees feel valued, supported, and empowered within their roles, they are more likely to deliver personalized and empathetic service.

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5 Top Customer Service Articles For the Week of February 8, 2021

ShepHyken

In our personal lives, Valentine’s Day is our opportunity to express love and appreciation to the people you care about. Fast Company) As we witnessed in the 2009 downturn, if companies react quickly and organize themselves well, there are many opportunities to be gained from this crisis.

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Guest Blog: Experience Will Set Direct-to-Consumer Brands Apart. Convenience Won’t.

ShepHyken

“To do that, DTC companies can differentiate themselves by having a full view of every customer—from purchases and service to sentiment and engagement—so the entire experience can be personal and personalized.”. Customers can get a personal consultation from a member of the gTeam over chat, email, or the phone. Eliminate Choice.

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What Every Marketer Needs to Know about Brand Image, Equity, Personality & Archetypes

C3Centricity

It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. And this is where image and personality play vital roles. A brand needs to have a clear image, personality and equity in the minds of its customers.

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Make This Small Change For Big Results

Beyond Philosophy

Thaler and Sunstein, 2008, 2009). Let’s say you want your customers to get away from paper statements, which is far less personal and controversial than taking a kidney. We discuss this further in one of our weekly podcasts ‘Why are customers irrational?’. Above a certain age is a different kettle of fish, but I digress).