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Customer Experience: Keep it Simple Stupid

Beyond Philosophy

Of those surveyed, 38% of them said they would pay more for a simpler experience. Looking at data since 2009, the portfolio including the simplest brands outperformed the major indexes by 170%. Customers value simplicity enough to pay more for it. Customers are more likely to recommend you to someone else when you keep it simple.

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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. My annual customer service and CX research includes some very compelling findings that will make you want to simplify your customers’ experience.

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Guest Blog: In the CX world, tracking these metrics is a way of life!

ShepHyken

seconds in 2009! Here are some common questions in a Customer Effort Score survey: How much effort did it take to find out our company’s contact information? As much as success is about dreaming big, the path towards it is all about setting precise targets to hit or even surpass. seconds in 2008 with a mind boggling 19.19

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How to fix customer experience by keeping your promises

Toister Performance Solutions

Business looked bleak for Domino's in early 2009. In April 2009, a video of two franchise employees defiling customer orders went viral. In a 2009 consumer survey conducted by research firm Brand Keys, the company tied Chuck E. In late 2009, the company offered a mea culpa in a new advertising campaign.

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Top 5 Customer Service & CX Articles for the Week of May 1, 2023

ShepHyken

According to the research, since 2009, a stock portfolio of the publicly traded brands in Siegel+Gale’s research outperformed every major index with a return of 1,841%. My Comment: Convenience is one of my favorite topics – so much so I wrote a book about it ( The Convenience Revolution ). How big is simplicity? Does this really work?

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Top 5 Customer Service & CX Articles for the Week of August 7, 2023

ShepHyken

My Comment: I admit to geeking out over stats and finding in survey reports, and here you’ll find an extensive list of customer retention-related stats. BONUS State Of Tipping Culture In America – Survey Report by Malia McCabe (DealAid) In America, minimum federal hourly cash wage for tipped employees is $2.13 in 2022 and 5.4%

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Customer Experience Design: 3 essential (design) skills for creating a great customer experience

ijgolding

These are the things that participants don’t mention in surveys or focus groups. Traditional market research focuses on finding “truths” through asking hundreds of customers to fill out a survey or rate a service. It’s often the small things that make or break an experience. They can prove to be more valuable than gold.