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On its way to becoming an international powerhouse in business processing (BPO) and customer experience outsourcing, Webhelp partnered with NICE inContact back in 2010.
Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns, real-time customer interactions, and more.
2010, I sold out my interest in that consulting business, and I’ve been independent ever since. And even by 2010, when we had voice and data convergence, the technologies weren’t really appropriate yet. It was quite a large operation, and we were pretty much dominant players in the South African context then.
So much so that nearly 90% of companies now compete solely on CX —a drastic increase from 36 % in 2010—and 50 % of consumer product investments are expected to be redirected to CX innovations—like attribute matching—by the end of this year.
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