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Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. It was meant to describe a marketing software that could build a single customer view (a collection of all of a customer’s data and events into one file).
I’m old enough to remember all the hype and hyperbole that all contactcenters would be offshore by 2010. Depending on contracts with your BPO, these may managed inside the ‘black box’, however, keeping a pulse on overall contact volume, mix and efficiency is still helpful for longer term planning.
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