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“Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010″ – Shep Hyken Forbes article, Customer Experience is the New Brand. This began decades ago with on-premises systems, but has persisted and even accelerated with the advent of cloud-based technologies.
When we look back at the customer support industry in 2010, we see a very different beast to the one we work in today. We’ve all come a long way since 2010, but we couldn’t have done it without some of the most prolific influencers to ever lay hands on a keyboard. . Peter Lavers @ ThinkCX . Annette Franz @ CX Journey.
Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. By connecting your lead gen services, lead scoring, and CRM into one platform, you can streamline your workflows and make more informed business decisions.
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