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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

It’s time to focus on improving and creating memorable and enjoyable experiences for our Customers with their experience. 50 Facts about Customer Experience.” 26 October 2010. < [link] > “Startling Statistics on Customer Retention and Acquisition.” The Value of Customer Experience, Quantified.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

While multi-media, mega-budget programs were extolling wonderful products and services (and social values) offered by corporations, product quality and service performance for customers, and evidence of a customer-centric culture for employees, was often in decline in the real world.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

In this way, organizations can resolve the paradox of choice and create a Customer Experience that results in customers that make choices with them again and again. 27 February 2010. < Sources: Tugend, Alina. Too Many Choices: A Problem That Can Paralyze.” www.nytimes.com. < [link] > Carvalho, John. 16 July 2013.

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Stop Making Excuses! COVID Isn’t the Reason Customer Experiences Are Declining

Beyond Philosophy

The truth is COVID isn’t the only reason that customer satisfaction scores are declining—and you must fix what you can for your organization before it’s too late. The latest ACSI report says that from 2010 to 2019, 70 percent of companies tracked by ACSI either declined or had flat results. Subscribe today right here.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed. In his 2010 book, Marketing 3.0: Starbucks might make more money selling Pepsi, but they don’t.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

Many companies have only recently come to the realization that some customers are more valuable than others; and, to be successful, loyalty programs need to target the higher, and potentially higher, revenue customers. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy.

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Customer Centric Internal Branding

ClearAction

Customer Centric Internal Branding Lynn Hunsaker. Customer centric internal branding revolves around customer well-being. Living the brand promise is another way of describing customer centric internal branding. Customers will certainly agree that actions speak louder than words.