2010 Consulting Personalization 
Beyond Philosophy
MARCH 16, 2023
There is nothing worse for a score than relying on an unhappy, poorly trained, underpaid person providing customer service with a frown on their face, Morgeson says. Beyond Philosophy has been recognized by the Financial Times as the leading management consultancy for four years. Click here. appeared first on Beyond Philosophy.
Beyond Philosophy
JANUARY 19, 2015
Having often addressed the power of informal communication ( [link] ), it’s always gratifying to have confirmation by respected research and consulting organizations. brands, covering 16 product categories, were analyzed during the period from 2007 to 2010. Over 600 of the most talked-about U.S.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Beyond Philosophy
DECEMBER 30, 2021
We did that on a recent podcast, thinking about what we learned professionally and personally this past year. . Twenty years ago, at this time of the year, I started my global Customer Experience consultancy, Beyond Philosophy, and published my first book on the subject, Building Great Customer Experiences (Palgrave Macmillan, 2002).
Beyond Philosophy
SEPTEMBER 13, 2016
Another factor was consumer interest in learning about new products and services from companies they were engaged with, indicating a desire for deeper, more strategic and personalized relationships. Customer Advocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.
Beyond Philosophy
JUNE 4, 2015
To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization. Moreover, the customer has no personal investment in choosing, and staying with, one brand or supplier over another. In his 2010 book, Marketing 3.0:
Beyond Philosophy
JUNE 1, 2015
The example cited is Starwood Hotels and Resorts where, through its Starwood Preferred Guest (SPG) program, there is a focus on personal leisure travel rewards for high-spending frequent guests. Michael Lowenstein, Ph.D., CMC, is Thought Leadership Principal for Beyond Philosophy. Allocate Loyalty Reinvestment to the Most Valuable Customers.
CCNG
OCTOBER 19, 2022
Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Oracle, 2022) The top three reasons a consumer would trust a brand are the quality of the product (66%), personal experience with the brand (53%), and consistency (32%).
Expert insights. Personalized for you.
221 
Let's personalize your content