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Understanding Customer Data Platforms (CDPs) Although similar tools existed in the past, the term Customer Data Platform was first used in 2010. These tools usually include a customer database and automation, as well as management resources for multichannel campaigns, real-time customer interactions, and more.
Customers should have no trouble switching from one channel to another, and their data should be easily accessible by all agents at any time—for example, in a CRM database. According to PricewaterhouseCoopers, the number of companies that are investing in omnichannel experiences has jumped from 20% to more than 80% since 2010.
He now focuses on advising senior leaders on strategic, operational, and technology issues of contact centers, customer experience management tools (including CRM, CxM, and CEM), and BPS&O (Business Process Services and Outsourcing) drawing from his extensive personal experience to provide relevant and logical solutions.
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