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I have seen it before with other influential business concepts, like Total QualityManagement, Business Re-engineering, and Customer Relationship Management (CRM). It was the CRM wave that receded in the early 2000s to make way for CX in the first place. . It was about CRM. .
The Need for Business Agility Consumers have more choice than ever before, and they are increasingly choosing vendor relationships based on quality of customer experience. This includes fully integrated agent desktop, mobile agent, workforce management, qualitymanagement and call recording.
An author, keynote speaker and international authority on business management trends, he has been a thought leader in customer-centricity since 1998. Thompson is also co-author of The Blueprint to CRM Success and author of the groundbreaking report “Customer Experience Management: A Winning Business Strategy for a Flat World.”.
From 2010 to 2019, two-thirds of organizations did not improve their customer satisfaction, while all the effort went into improving Customer Experience. Just like CRM (customer relationship management) systems became part of business management, customer experience will become part of Customer Science.
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