Beyond Philosophy

SEPTEMBER 13, 2016

As concluded in a 2010 white paper by marketing software company Neolane: “… with the right technology, skill sets, and C-level buy-in, social media provides an opportunity to take a more personalized and interactive approach to achieve true engagement… So, stop broadcasting, start engaging and put your social media intelligence to work.”.

B2C 341

B2C B2B Wireless Customer centricity 341

Influitive

OCTOBER 26, 2015

Dropbox offers an extra 500 MB of free storage space to the customer who makes the referral, and to the newly referred user. As a result, the company saw its membership skyrocket by about 60% in 2010. Product-based discounts, perks or upgrades can make your customers more invested in your brand and more engaged with your product.

B2B 94

B2B Customer advocacy Marketing Education 94

GetFeedback

JULY 25, 2018

What’s more: since 2010, Accenture data shows the switching economy has increased more than 29%—and only 11% of U.S. customers strongly agree that companies are effectively converging their omni-channel experiences. Customer advocacy is the name of the game when it comes to improved CX and reduced churn in the SaaS environment.

SaaS 60

SaaS Feedback Surveys B2C 60

ChurnZero

JANUARY 10, 2020

“Investing in our customers’ success is one of ShootProof’s top priorities. He is passionate about customer advocacy and believes that there’s no more powerful growth engine than delighted customers. ” . 3) Lisa Schreiber, (First) Chief Customer Success Officer, Forcepoint .

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52

Talkdesk

MAY 23, 2019

But as a complete outsider I thought, I am going to put my mind to thinking about writing about, and trying to help improve service from and thinking about it from our customer advocacy perspective but also from an employee advocacy perspective.

Customer advocacy 8

Customer advocacy Consulting Consulting Customer Experience 8

AWS Machine Learning

NOVEMBER 24, 2023

Since joining SnapLogic in 2010, Greg has helped design and implement several key platform features including cluster processing, big data processing, the cloud architecture, and machine learning. Well known for turning customer advocacy (serving as the voice of the customer) into revenue-generating new features and products.

APIs 103

APIs Engineering SaaS Enterprise 103