Beyond Philosophy

SEPTEMBER 13, 2016

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Monetary Linkage Between Customer Experience, Loyalty Initiatives, and Advocacy Behavior.

B2C 341

B2C B2B Wireless Customer centricity 341

Influitive

OCTOBER 26, 2015

Referrals are an important part of a healthy B2B sales pipeline. Referred prospects are also 30% more likely to convert than leads generated through other marketing channels, and have a 16% higher customer life-time value. As a result, the company saw its membership skyrocket by about 60% in 2010.

B2B 94

B2B Customer advocacy Marketing Education 94

ChurnZero

JANUARY 10, 2020

And if you’re considering the role yourself, check out our eBook: The Future CCO , for firsthand advice from industry leaders on what it takes to become a Chief Customer Officer. . 1) Yamini Rangan, (First) Chief Customer Officer, HubSpot . Yamini joins HubSpot from Dropbox where she was their Chief Customer Officer.

Chief Customer Officer 52

Chief Customer Officer SaaS Customer retention Engineering 52