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(Accenture, 2018) By industry, supermarket chains provide the best customer experience, while TV and Internet service providers provide the worst. times more likely to have CX efforts in marketing not primarily focused on the path to purchase but on the journey after acquisition. PwC, 2017).
On Friday 25th September 2015, hundreds of passionate Professionals who excel in demonstrating the power of Customer Experience, convened in London for the UK Customer Experience Awards. Having been involved since 2010, I have seen the annual ‘festival’ of Customer Experience grow from strength to strength.
No, the key is to think about the whole process of customer feedback differently. You need to start again and design your customer feedback process from the customer’s point of view. Note the shocking contrast between the traditional approach to feedback and the customer-centric approach.
His coverage topics include the ROI of CX, CX strategy and governance, how CX leaders secure and retain sponsorship, the buy/own/advocate customerjourney, voice of customer (VoC) and survey strategies, customerjourneymapping, CX analytics and measurement, the role of social media and word of mouth (WOM) in CX, and persona development.
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