Beyond Philosophy

NOVEMBER 10, 2014

In addition, higher levels of customer satisfaction are tied to high levels of positive cash flows with low volatility, and positive earnings surprises. Keeping Customers results in a high increase in value. Focusing on customer retention with a better Customer Experience will benefit your bottom-line expenses.

Customer Experience 411

Customer Experience Customer retention Upselling Banking 411

Beyond Philosophy

APRIL 30, 2015

Loyalty Programs Disappoint Customers. In a 2010 study by Ipsos Mori , out of a study of over 2,000 British people only 23% of them said their loyalty card influenced their decision to make a purchasing decision. Are Loyalty cards about loyalty or just another form of offering benefits?

Surveys 294

Surveys Customer Experience Customer emotions Customer centricity 294

Beyond Philosophy

JUNE 4, 2015

Every function that delivers experience is ‘closed-loop’ and 360 degree, carefully maintaining a balance between customer expectations and what is actually executed. In his 2010 book, Marketing 3.0: Starbucks might make more money selling Pepsi, but they don’t.

Airlines 360

Airlines Marketing Enterprise Advertising 360

Beyond Philosophy

JUNE 1, 2015

Many companies have only recently come to the realization that some customers are more valuable than others; and, to be successful, loyalty programs need to target the higher, and potentially higher, revenue customers.

Airlines 210

Airlines Entertainment Consulting Consulting 210