Remove 2010 Remove Customer retention Remove Personalization
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5 Top Customer Service Articles For the Week of January 27, 2020

ShepHyken

My Comment: Joseph Michelli has written an excellent article about how to leverage trends in the customer experience world. Consider this: “Today’s consumers expect easy, valuable experiences that marketers in 2010 could scarcely imagine.” Biometrics – A new normal for customer experience by Sarah Amundsson.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

To understand customers, the effective enterprise needs to think in human, emotional terms. To make the brand or company more attractive, and have more impact on customer decision-making, there must be an emphasis on creating more perceived value and more personalization. In his 2010 book, Marketing 3.0:

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100+ Customer Experience Stats to Prepare for 2023

CCNG

(Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

The example cited is Starwood Hotels and Resorts where, through its Starwood Preferred Guest (SPG) program, there is a focus on personal leisure travel rewards for high-spending frequent guests. Allocate Loyalty Reinvestment to the Most Valuable Customers.

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Guest Post: The Shocking Percentage of Customers Who’d Leave Your Business Due to Bad Service – and What You Can Do About It

ShepHyken

Customer service is essential to the loyalty of your clients. Loyalty leads to customer retention, and retention is vital for businesses because the cost of acquiring new customers is on average five times higher than retaining your existing clients. How can you improve your customer service?

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Top 20 Customer Service Blogs You Have to Read in 2020

Fonolo

Which customer service blog posts helped to shape the last decade for you? . When we look back at the customer support industry in 2010, we see a very different beast to the one we work in today. Here, we cover the 20 best customer service blogs and influencers to follow in 2020.

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‘Happy Birthday Mr Glodnig’!! How NOT to create a good impression with customers!

ijgolding

A few years ago (I think it was 2010), I purchased a pair of Converse trainers from online retailer JD Williams. I know that I entered my details correctly as I personally entered them. Ryanair sounding their bugle when arriving at a destination on time is another. Virgin trains WiFi failing to work is also an annoying certainty!