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Why No One is Collecting Authentic Customer Feedback

The Petrova Experience

Businesses need customer feedback collection to thrive in a competitive market. Everyone thinks they are collecting and acting on customer feedback, yet 80% of US companies failed to increase customer satisfaction since 2010. So, despite what many companies think, they are not actually collecting meaningful feedback.

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5 Top Customer Service Articles of the Week 11-8-2021

ShepHyken

destinationCRM) In a provocative Harvard Business Review article, researchers from the Corporate Executive Board (CEB) argued in 2010 that companies should Stop Trying to Delight Your Customers, because “wowing” customers was a losing strategy. The Great CX Debate: Should Customer Experiences Be Effortless or Exceptional? by Jon Picoult.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Temkin, 2017) After a bad experience, 30% of consumers tell the company, 50% tell their friends, and 15% provide feedback online. Temkin, 2017) 48% of consumers expect specialized treatment for being good customers.

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How to fix customer experience by keeping your promises

Toister Performance Solutions

The tool also included a way for customers to submit feedback about their order—feedback that went straight to the store manager. One video produced by the company shared blunt feedback from customer focus groups and surveys. Doyle directly addressed the feedback in that same video. Where's the love?" We did the latter."

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Why most companies miss the biggest financial benefits of customer feedback – by Guy Letts

ijgolding

So with the future health of the business at stake, it’s worth knowing how to keep each customer, and that’s where customer feedback comes in. But there’s a big problem with the way customer feedback and satisfaction surveys have traditionally been done which means they don’t deliver this enormous benefit. Customer feedback is broken.

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Customer Feedback is Your Competitive Advantage

AskNicely

Savvy CEOs understand that growth and employee engagement can be created by listening to customer feedback while following one guiding principle: Be customer obsessed. Obsession expressed through actioning customer feedback. It also means an internal culture shift toward paying attention to real-time customer feedback.

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How to Analyze Survey Data Like a Pro

ProProfs Blog

It’s no secret that customer feedback is the lifeblood of all major brands and corporations. Talk to any marketer, and they will tell you at least 4 or 5 different ways to collect customer feedback. What they will also tell you is how hard it is to get actionable customer feedback. That is certainly not the case.

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