Remove 2010 Remove Metrics Remove Surveys
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100+ Customer Experience Stats to Prepare for 2023

CCNG

Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. (Acquia, 2019) 78.5% IDC, 2022).

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Brouhaha in Broadcasting: The Cable Digital Transformation

TechSee

In 2010, there were 105 million customers with pay-TV; today eMarketer estimates that there are 74 million paying households and expects that number to drop another 10 million by 2023. These web-based, over-the-top (OTT) media services such as Netflix and Amazon are negatively affecting the subscriber numbers for pay-TV.

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Why No One is Collecting Authentic Customer Feedback

The Petrova Experience

Everyone thinks they are collecting and acting on customer feedback, yet 80% of US companies failed to increase customer satisfaction since 2010. Surveying a few customers or relying on a limited set of responses does not constitute comprehensive feedback. Even when those paper surveys deliver minimal responses.

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Evolution of the support rep: from outsourced to in-office

Kayako

The birth of mainstream outsourcing: 2000 – 2010. Slowly coming back home: 2010 – 2015. The tools and metrics aren’t aligned. Metrics allow you to align the success of the outsourced team with your business. This makes it much more difficult to measure the performance of the team.

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5 Essential Features for Customer Service Success

Kayako

Another survey showed that after a negative customer service experience, 73% of customers in the telecom space shared negative opinions about the company via word-of-mouth, and 22% of them also shared their experience on social media. Investments in customer service can boost brand loyalty and revenue growth. Is it worth it?

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Customer Effort Score (CES) explained

Hello Customer

Well, you can start by sending out CES surveys. The customer effort score (CES) is a key metric that shows companies how simple or difficult it is for customers to do business with them. Customers usually complete a brief survey after a particular interaction with a company in which they indicate how their experience was.

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The Significance of Customer Effort Scores

Spearline

To know how their customers are feeling with their services, they look at a simple little survey labeled ‘CES.’ Customer Effort Scores (CES) are a critical customer service metric. A popular methodology employed by customer success teams everywhere, CES surveys rose to global attention in 2010.