Remove 2010 Remove Personalization Remove Sales
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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

In 2010, the boys over at Apple released Siri that astounded the world because for the first time you had a super-commercial chatbot/personal assistant that was so easy to have the mass market adapt to. A Personalized Guide to Help Out Your Customers. People love personalization. In application, it’s simple.

Chatbots 241
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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. Moreover, the customer has no personal investment in choosing, and staying with, one brand or supplier over another.

Airlines 360
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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Customer Advocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.

B2C 341
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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers.

Airlines 210
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Encouragement = the “Miracle Grow” of Employee Morale

Steve DiGioia

Between 1979 and 2010, the median weekly income of full time wage and salary workers grew from 241 to 747 U.S. The median weekly income in 2010 constant dollars only increased from 675 to 747 U.S. Hold an “employee discount sale” where your product or service is offered to all employees at a deeply discounted rate.

Morale 167
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5 Fascinating CX Predictions to Inform Your 2019 CX Strategy

Fonolo

2018 officially kicked-off the race to own CX: 89% per cent of companies now compete on the basis of customer experience compared to 36% in 2010. By 2020, 30 percent of all B2B companies will employ artificial intelligence (AI) to augment at least one of their primary sales processes. Customer experience matters, a lot.

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Small Business Saturday 2021

VirtualPBX

The National Retail Federation forecast that holiday sales during November and December expect to increase between 8.5 Created in 2010 by American Express, Small Business Saturday is the anthem for consumers to “Shop Small” between Black Friday and Cyber Monday by patronizing local brick-and-mortar stores. Make it Personal.