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The Top 50 Customer Service Experts of the Decade (2010–2020)

Nextiva

The post The Top 50 Customer Service Experts of the Decade (2010–2020) appeared first on Business VoIP, Customer Experience, Sales & Marketing Content - Nextiva Blog. Companies today care about the customer journey and invest in their customer’s success. This phenomenon is no […].

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. 26 October 2010. The company linked every 4% points improvement of their NPS score to 1% improvement in shipping volume, thus increasing volume by 10%. Sources: Digby, James. “50 Returnonbehavior.com.

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4 Powerful Rules to Create Employee and Customer Word-of-Mouth Programs That Work

Beyond Philosophy

For instance, a 2009 social media use study by MarketingSherpa found that, among customers, learning about special offers and sales was a prime motivator for consumers to connect with companies through social media. Flexibility, and maintaining an approach that responds to changing stakeholder dynamics, is key.

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Is ‘Being Human’ With Customers A New Concept? And, Does It Create Emotional, Experiential, Social and Financial Value?

Beyond Philosophy

The ‘human’ factor, in marketing, communications, positioning, and experience creation through sales, service, and operations now pervades titles of articles, blogs, white papers, and even books. In his 2010 book, Marketing 3.0: But, there is little that is really new or trailblazing in this idea.

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How is Your Business Dealing with the Paradox of Choice?

Beyond Philosophy

Research shows that classical music boosts wine sales the most, but an experiment showed that playing French or German music can have a huge boost on the sales of the wines originating from that country. 27 February 2010. < Wine stores play music to put their customers in a happy and relaxed mood. Sources: Tugend, Alina.

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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

These programs produce positive sales increases for hotels, for example, but negative sales impact on car rental, airlines and food retail. One retailer has combined its loyalty program with a 5% point of sale discount, building volume from its highest value customers.

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Guest Blog: How to Personalize Your Chatbots for Customer Journey Tracking & Provide a Better Experience

ShepHyken

In 2010, the boys over at Apple released Siri that astounded the world because for the first time you had a super-commercial chatbot/personal assistant that was so easy to have the mass market adapt to. Bots retain information and in the world of sales, information is definitely powerful. The Rise of Chatbots.

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