Remove 2011 Remove Accountability Remove Benchmark
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How Businesses Can Improve Product Quality & Raise Net Promoter Scores

Avaya

In 2011, we prioritized speed to market over ensuring quality, resulting in an NPS in the low 20s. I joined Avaya in November 2011 to address this untenable situation. However, if the defect escaped and reached a customer, it could cost upwards of $25,000—a number that could be dramatically higher if it occurred on a critical account.

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The Evolving Scope of B2B Marketing: It’s All About Customer Experience

Answer Dash

The marketing technology ecosystem has exploded in the last decade, ballooning from about 150 martech companies in 2011 to roughly 7,000 today. Demand generation has traditionally focused on looking beyond existing accounts and finding new prospects.

B2B 76
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Marketing Operations Defined for Wikipedia, Part I

ClearAction

The marketing operations (MO) function has emerged due to the need for a more transparent, efficient, and accountable view of marketing. The 2006 IDC CMO Technology Benchmark Study found that the headcount allocated to MO was about 2.5%. By the end of the 2011, the allocation of marketing operations staff had more than doubled to 5.3%.

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Support Talks: Customer Retention Experiments (and its shocking results)

Nicereply

Typically the onus to renew a customer is on account or success managers, but all aspects of the customer journey contribute to retention. Clay Telfer , a Customer Success Executive who’s built and led Success functions since 2011, wanted to explore how different retention strategies could work.

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How to Fix Onboarding, According to 400+ Contact Center Employees

Balto

Here’s how you can apply these findings: Set up an onboarding buddy system that pairs new hires with tenured agents Apply an accountability schedule to the program. These responses are your benchmark. 2011, May 11). Send a post-onboarding survey to your new agents: Did this program help them in their role? Need ideas?

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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Developed in 2011, Customer Effort Score (CES) measures the ease of a customer’s experience with the statement: [Company] made it easy for me to handle my issue. With our Projects feature, you can manage multiple types of surveys (relationship or transactional) all from one account interface. Transactional CES surveys.

Surveys 60
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Developed in 2011, Customer Effort Score (CES) measures the ease of a customer’s experience with the statement: [Company] made it easy for me to handle my issue. With our Projects feature, you can manage multiple types of surveys (relationship or transactional) all from one account interface. Transactional CES surveys.

Surveys 40