Hero Digital

APRIL 15, 2019

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Despite increased spending, many are failing in their efforts to become data-driven.

Analytics 64

Analytics Big data Metrics Marketing 64

Avaya

OCTOBER 31, 2016

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. How much data? Now that we’re just shy of 2017 (how time flies!)

Marketing 74

Marketing Technology Big data Entertainment 74

Natalie Petouhof

FEBRUARY 11, 2016

My sources say that it’s all about the data! Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. And we know that not all of those people have the same email address from their Myspace days, but Viant felt it still has an enviable mass of first-party data.

Advertising 65

Advertising Entertainment Sales Analytics 65

AWS Machine Learning

APRIL 19, 2023

Streaming ingestion – An Amazon Kinesis Data Analytics for Apache Flink application backed by Apache Kafka topics in Amazon Managed Streaming for Apache Kafka (MSK) (Amazon MSK) calculates aggregated features from a transaction stream, and an AWS Lambda function updates the online feature store.

Engineering 95

Engineering Analytics APIs Enterprise 95

Customer Interactions

FEBRUARY 14, 2013

In 2011, Millennium deployed NICE Situator, an advanced PSIM solution. NICE Situator also applies analytics to correlate all of this Big Data and provides automated response plans to address unfolding events. Increasingly, we’re seeing advanced PSIM solutions leveraged far beyond the realm of security.

Banking 33

Banking Big data voip Benchmark 33

Amity

JUNE 8, 2016

Remember how Netflix lost over 800,000 subscribers in a few months when they suddenly raised prices back in 2011? Too many companies fall prey to the belief that the combination of software, data, and analytics is the answer. Major failure in customer expectations management! It isn’t.

CRM 67

CRM Journey mapping B2C Government 67

Comm100

MARCH 27, 2023

For teams tracking resolution analytics, routing can improve First Contact Resolution (FSR). The ability to collect student data via text message to provide greater outreach. LivePerson focuses on big data, providing student intent and engagement metrics through their chatbot platform.

Education 79

Education Chatbots Wait times Surveys 79