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What Does “Data-Driven” Really Mean?

Hero Digital

In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Despite increased spending, many are failing in their efforts to become data-driven.

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CMOs and CIOs: Stop Battling and Start Collaborating on Marketing Technology Solutions

Avaya

In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. How much data? Now that we’re just shy of 2017 (how time flies!)

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Time Inc. Acquires MySpace: It’s All A bout the Customer Data

Natalie Petouhof

My sources say that it’s all about the data! Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. And we know that not all of those people have the same email address from their Myspace days, but Viant felt it still has an enviable mass of first-party data.

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Halo Smart Labs Develops a Smarter Smoke Alarm: IoT at It’s Best

Natalie Petouhof

Co-founder and CEO Ben Stagg questioned the effectiveness of tornado warning systems after his father was in Joplin, Missouri in 2011, when tornadoes hit the area and killed nearly 160 people. It was created in 2012 after a brush with tragedy. The disaster gave him the idea of using technology to increase human safety.

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Use streaming ingestion with Amazon SageMaker Feature Store and Amazon MSK to make ML-backed decisions in near-real time

AWS Machine Learning

Streaming ingestion – An Amazon Kinesis Data Analytics for Apache Flink application backed by Apache Kafka topics in Amazon Managed Streaming for Apache Kafka (MSK) (Amazon MSK) calculates aggregated features from a transaction stream, and an AWS Lambda function updates the online feature store.

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Higher Education Chatbots – Everything You Need to Know

Comm100

For teams tracking resolution analytics, routing can improve First Contact Resolution (FSR). The ability to collect student data via text message to provide greater outreach. LivePerson focuses on big data, providing student intent and engagement metrics through their chatbot platform.

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Portugal’s Largest Private Bank Leverages PSIM for Operational Savings

Customer Interactions

In 2011, Millennium deployed NICE Situator, an advanced PSIM solution. NICE Situator also applies analytics to correlate all of this Big Data and provides automated response plans to address unfolding events. Increasingly, we’re seeing advanced PSIM solutions leveraged far beyond the realm of security.

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