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Choosing Between CSAT, NPS or CES: Why it Does Not Matter  

COPC

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). Customer Effort Score (CES) CES measures how easy or difficult customers find it to complete a task.

Metrics 68
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Do you know why some customers tend to stay while others go? Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty.

Surveys 60
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Relationship vs Transactional Surveys for Measuring the Customer Experience

delighted

Do you know why some customers tend to stay while others go? Relationship and transactional surveys measure your customer experience, whether that’s through Net Promoter Score (NPS), Customer Effort Score (CES), or Customer Satisfaction (CSAT) metrics, so that you can better understand the “why” behind customer engagement and loyalty.

Surveys 40