PeopleMetrics
JANUARY 28, 2016
For all its promise, and all its hype, big data has always had one inherent problem. You see, big data is. And when you're facing something big, you may find it overwhelming. Here are three best practices to help you turn big data into action.
AWS Machine Learning
JULY 15, 2024
Yaoqi Zhang is a Senior Big Data Engineer at Mission Cloud. Adrian Martin is a Big Data/Machine Learning Lead Engineer at Mission Cloud. She is also the recipient of the Best Paper Award at IEEE NetSoft 2016, IEEE ICC 2011, ONDM 2010, and IEEE GLOBECOM 2005. Cristian Torres is a Sr.
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Avaya
OCTOBER 31, 2016
In a 2011 webinar, Gartner Research Vice President Laura McLellan boldly said that by 2017, the CMO would spend more on IT than the CIO. But then we saw the rise of technologies like cloud, mobility, social media and big data … and everything changed. How much data? Now that we’re just shy of 2017 (how time flies!)
Natalie Petouhof
FEBRUARY 11, 2016
My sources say that it’s all about the data! Then in 2011 an ad network Specific Media, another Viant-owned company, scooped up Myspace for $35 million in 2011. And we know that not all of those people have the same email address from their Myspace days, but Viant felt it still has an enviable mass of first-party data.
Hero Digital
APRIL 15, 2019
In 2011, a McKinsey Global Institute report celebrated the potential for big data: “…we are on the cusp of a tremendous wave of innovation, productivity, and growth, as well as new modes of competition and value capture…”. Despite increased spending, many are failing in their efforts to become data-driven.
Customer Interactions
FEBRUARY 14, 2013
In 2011, Millennium deployed NICE Situator, an advanced PSIM solution. NICE Situator also applies analytics to correlate all of this Big Data and provides automated response plans to address unfolding events. Increasingly, we’re seeing advanced PSIM solutions leveraged far beyond the realm of security. But now they are.
Amity
JUNE 8, 2016
Remember how Netflix lost over 800,000 subscribers in a few months when they suddenly raised prices back in 2011? In the end, this combination of big data and relationship intelligence can give companies a clear view into what customers really need and fulfill the decades-old promise of customer relationship management.
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