2011 Big data Customer centricity 
PeopleMetrics
JANUARY 28, 2016
For all its promise, and all its hype, big data has always had one inherent problem. You see, big data is. And when you're facing something big, you may find it overwhelming. But let’s get you off that cold linoleum floor and discuss how to best use customer feedback.
Natalie Petouhof
MAY 25, 2016
Co-founder and CEO Ben Stagg questioned the effectiveness of tornado warning systems after his father was in Joplin, Missouri in 2011, when tornadoes hit the area and killed nearly 160 people. Market-leading and early adopter organizations must account for how IoT initiatives deliver a customer- centric experience.
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