CCNG

OCTOBER 19, 2022

of CMOs agree or strongly agree that amazing customer experiences provide a powerful competitive advantage. Martech Alliance, 2021) Nearly half (48%) of survey respondents said the customer experience they deliver falls below or significantly below their customers’ expectations. (Acquia, 2019) 78.5% Qualtrics, 2022).

Customer Experience 195

Customer Experience Journey mapping Metrics Surveys 195

delighted

APRIL 19, 2019

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? But what is the difference between relationship and transactional surveys? Relationship NPS surveys.

Surveys 60

Surveys Customer Experience Feedback Metrics 60

Toister Performance Solutions

MAY 25, 2017

Customer are constantly getting pummeled with survey requests. A 2016 study from Interaction Metrics found that more than 80 percent of America's top retailers offered a customer survey on purchase receipts. The study also found that most surveys were total garbage. They recognize customers get too many.

Surveys 48

Surveys Customer retention Feedback Customer effort 48

Toister Performance Solutions

FEBRUARY 21, 2019

I recently read about a 2011 study that examine two parole boards in Israel. How Time of Day Influences Customer Effort To test my theory, I ask a contact center leader to share customer survey scores with me, with the results divided by time of day. The second caveat is the survey itself has a few flaws.

Customer Service 70

Customer Service Advertising Contact Center Surveys 70

delighted

MAY 20, 2022

A quarter of all startups do not currently track how much effort a customer has to put in to get an issue resolved, a request fulfilled, a product returned/purchased or a question answered via a customer effort score. The study found the primary reason startups did not collect customer feedback was a lack of resources.

Customer Experience 93

Customer Experience Multichannel Feedback Marketing 93

COPC

MAY 19, 2023

Organizations often dedicate substantial time and effort debating whether to use Customer Satisfaction (CSAT) , Net Promoter Score (NPS) or Customer Effort Score (CES). The best practice is to measure both the percentage of customers that are satisfied and the percentage that are very dissatisfied.

Metrics 68

Metrics Customer effort industry standards Consulting 68

delighted

APRIL 19, 2019

You’ve done the hard work and earned your customer’s attention, but do you know how loyal they are to your brand or how engaged they are in your business? Do you know why some customers tend to stay while others go? But what is the difference between relationship and transactional surveys? Relationship NPS surveys.

Surveys 40

Surveys Customer Experience Feedback Metrics 40