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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” According to Marketing Metrics , you have a much higher probability to sell your existing customers than a new prospect, at 60 to 70% versus 5 to 20%, respectively.

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What Call Center Metrics mean to Customers

Taylor Reach Group

In the daily operation of our Call and Contact Centers we throw around metrics and performance measures like they were candy. To our customer however this metric becomes ‘Sucks Less’ – the better the Call Center Service Level the less the service being realized sucks. This post was published in 2011 and updates in 2018.

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Report: The State of CX Metrics, 2017

Customer Experience Matters

We published a Temkin Group report, The State of CX Metrics, 2017. Temkin Group surveyed 169 companies to learn about how they use customer experience (CX) metrics and then compared their answers with similar studies we’ve conducted annually since 2011. Only one out of five companies earned at least Read More.

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100+ Customer Experience Stats to Prepare for 2023

CCNG

Oracle, 2011) Businesses have a 60 to 70% chance of selling to an existing customer while the probability of selling to a new prospect is only 5% to 20%. Marketing Metrics, 2010) Increasing customer retention rates by 5% increases profits anywhere from 25% to 95%. Oracle, 2011) Customers who had a very good experience are 3.5x

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Contact Center CX: Next Issue Avoidance

CX Accelerator

For those not familiar, the idea of "Next Issue Avoidance" was introduced as part of "The Effortless Experience " in 2011. I've never focused on this as a metric so I have a couple of questions - 1. How do you metric-ize this? It means resolving the customer's implicit issue(s) as well as their explicit issue(s).

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How Businesses Can Improve Product Quality & Raise Net Promoter Scores

Avaya

In 2011, we prioritized speed to market over ensuring quality, resulting in an NPS in the low 20s. I joined Avaya in November 2011 to address this untenable situation. Here’s the Avaya roadmap to establishing a successful culture with better processes and metrics: Change Your Culture. Develop Predictive Metrics.

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REI and Balancing Sales and Customer Experience Improvement

PeopleMetrics

This scenario brings up two of our focuses at PeopleMetrics—the prospect-to-customer experience and customer experience metrics. And what metrics will enable that support? If REI wants to ensure focus on non-members and members, they’ll have to include additional metrics in their performance assessments. See you soon.

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