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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

Sales 353
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Wells Fargo: They Should Do This

Beyond Philosophy

The San Francisco-based bank, whose employees opened many fraudulent and unauthorized accounts in their customers’ name, now enjoys the dubious honor of shouldering the most substantial penalty the agency has issued since its formation in 2011. Now the question becomes what should Wells Fargo do next?

Banking 352
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Losing Customers Trust is the Worst Penalty VW Will Face

Beyond Philosophy

Even worse, according to the BBC, a German newspaper reported that they were told by one of their engineers at a part supplier in 2011 that this emissions test was a problem. The hope was the Clean Diesel would boost sales in the U.S., which accounts for only about 6% of global sales for the brand.

Banking 406
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Act Like an Owner – Revisited!

ShepHyken

I originally wrote about this in 2011 and shared the story of an 18-year-old server at a pizza restaurant who took so much pride in his work that the guests thought he owned the restaurant. One day he asked a Frito-Lay salesperson if he could spend a day and learn about the sales process. You’re coming with us.”

Sales 275
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

In the United Kingdom, the NCSI portfolio earned a return of 59 percent from April 2007 to June 2011, and the FTSE 100 had a negative return of 6 percent.” An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales.

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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Companies failing to meet good customer experience lose out on their customers ( American Express Survey 2011 ). Estimations show that about 78% of consumers on a transaction did not choose to make an intended sale. . Reality: Customer Service generally feels like sales. . Follow up with customers after-sales.

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Facebook Fines: Is Their Culture To Blame?

Beyond Philosophy

On the contrary, it appears as if our likes and dislikes, networks and preferences are for sale to the highest bidder. User Privacy concerns came to a head in 2011, when the Federal Trade Commission (FTC) accused them of not upholding their privacy policy of sharing private information publicly.