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In fact this number increased from 67% in 2012 to 84% in 2015. They use knowledgebases, FAQs, mobile customer self-service, chatbots, and peer-to-peer communities in increasing numbers. One issue is that chatbot and AI have a long way to go before they’re ready for widespread adoption. In 2011 Gartner predicted that.
Previously, we discussed statistics related to the organization and customer journeymapping. Phone is the customer service channel used most in the US, more often than email, in-person, live chat, mobile app, self-service, search engine, social media, online community, text message, or Chatbot. Forrester).
34% of companies are implementing “customer journeymapping” into their customer service. In 2017, 35% reported reaching out on social channels, up from 23% in 2014 and 17% in 2012. 30% of US consumers rate chatbot interactions as “very effective” in dealing with customer service issues. American Express.
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