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As part of the annual Eptica Multichannel Study , conducted since 2012, we tested 10 major travel brands (6 airlines and 4 travel agents) on their ability to provide answers to ten routine questions via the web as well as their speed, and accuracy when responding to email, Twitter, Facebook and chat.
That’s one of the main conclusions of the 2017 Eptica Multichannel Customer Conversation Study. Our annual UK study, which we’ve been conducting since 2012 , evaluates real-world online customer experience. Use web self-service , chatbots and other AI-based technologies to automate basic interactions.
Cloud-based contact center technology also supports seamless integration of self-service, analytics and AI tools such as chatbots and virtual assistants to flatten the curve of incoming calls and focus agents on the more complex conversations.
ot CX transformation from contact centers to multichannel, omnichannel, robotics and proactive CX. In fact this number increased from 67% in 2012 to 84% in 2015. They use knowledgebases, FAQs, mobile customer self-service, chatbots, and peer-to-peer communities in increasing numbers. Contact Center and CX Research and Reports.
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