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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

In an article about habits for the New York Times in 2012, he writes, “ Over the past two decades, the science of habit formation has become a major field of research in neurology and psychology departments at hundreds of major medical centers and universities, as well as inside extremely well financed corporate labs.

Marketing 418
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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. By comparison, the S&P 500 returned only $93, a 7-percent loss. < [link] > “The ‘moment of truth’ in customer service.” www.mckinsey.com. February 2006. 26 August 2014.

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Want More Sales? Give All Your Money Away!

Beyond Philosophy

Sales soared in 2012. In our customer experience consultancy, we help companies design a customer experience that that fosters customer loyalty and engagement by taking customers’ emotional behavior into account. This isn’t the first time Patagonia has scored big by proclaiming its environmental and social values.

Sales 353
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Are Telecoms The World’s Worst At Customer Experience?

Beyond Philosophy

Back in 2012, we did some research involving over 40 telecoms. I worked in Telecoms for 18 years before leaving to start my global Customer Experience Consultancy. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations.

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C Suites Shudder As Panama Papers Go Online

Beyond Philosophy

As Customer Experience consultants, we can tell you that this kind of press, particularly when you see the tax breaks these massive corporations already get, is not beneficial for your brand. In 2012, a Reuters Investigation revealed that despite sales since 1998 of more than £ 3 Billion (approx. Billion), they paid only £8.6m (Approx.

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Your Customer’s Mobile Experience – Don’t Ignore It!

Beyond Philosophy

Two-thirds of the adult population in the UK had a smartphone, an increase of 27 percentage points since 2012. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. To read the whole report, click here. The Mobile Age.

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Are you Lovin’ or Hating McDonald’s New CX?

Beyond Philosophy

The truth is, my visits are among the 500 million that didn’t happen since 2012 for McDonald’s. Colin Shaw is the founder and CEO of Beyond Philosophy , one of the world’s leading Customer experience consultancy & training organizations. The question will be whether that is the type of easy their customers want.