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Want More Sales? Give All Your Money Away!

Beyond Philosophy

This year, outdoor clothing retailer Patagonia announced that it would give 100 percent of its Black Friday retail and online sales to grassroots environmental organizations. In a subsequent blog post , company CEO Rose Marcario reported that Patagonia had expected Black Friday sales to reach $2 million. Sales soared in 2012.

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Are Loyalty Cards Dead?

Beyond Philosophy

In our customer experience consultancy, we describe customer loyalty as “the result of a consistently positive emotional experience, rational attribute-based satisfaction and perceived value of an experience, which includes the product or services.” percent between 2012 and 2014. That’s loyalty. Customer loyalty is a bit different.

Airlines 344
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Amazon Takes Over The High Street! Are These Next?

Beyond Philosophy

Of course, the only reason they could buy Whole Foods is because the grocery chain founded in Texas in the late 70s has been suffering from declining same-store sales, among other challenges. Not coincidentally, Amazon is crushing clothing sales, too. Amazon is Thinking Out of the Box for Fashion Forward Customers. First the Women….

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C Suites Shudder As Panama Papers Go Online

Beyond Philosophy

As Customer Experience consultants, we can tell you that this kind of press, particularly when you see the tax breaks these massive corporations already get, is not beneficial for your brand. In 2012, a Reuters Investigation revealed that despite sales since 1998 of more than £ 3 Billion (approx. million) in U.K

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Connecting Satisfaction With Behavior: Does The Service-Profit Chain (or The Employee Engagement-Profit Chain) Still Work?

Beyond Philosophy

Here’s a summary which encapsulates the difference between satisfaction and loyalty as metrics, expressed by Susan Wyse of Snap Surveys in a June, 2012 post: “Customer Satisfaction is a measurement of customer attitudes regarding products, services, and brands. Coincidentally, this definition was also done in a June, 2012 article.

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“U.S. Employee Engagement Reaches Three-Year High.” Where Customer Experience and Value Delivery Are Concerned, Shouldn’t We Ask: ‘So What?’

Beyond Philosophy

A recent article by a major employee research and engagement consulting organization led with the above headline. The consulting organization went on to conclude from these findings that “Recent trends suggest that improvements in engagement coincide with improvement in unemployment and underemployment.”, correlation.

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5 Facts to End the ROI Debate on Customer Experience

Beyond Philosophy

According to the study, “the cumulative return of a $100 investment in the ACSI fund from April 2000 to April 2012 was $490, a gain of 390 percent. An Electrical Retailer reduced complaints by 20%, increased levels of trust by 10% and achieved a 3% increase in ‘like for like’ sales. www.mckinsey.com. February 2006. 26 August 2014.