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Just as satisfaction has little proven connection to customer behavior, employee engagement was not designed to drive customer behavior. To build on this statement, let’s begin by looking at the results of satisfaction on downstream customer action. correlation. Like the “So what?”
He is the co-author of the book “The Challenger Sale, The Challenger Customer and The Effortless Experience” He is also an experienced advisor to senior executives on sales, service and customer experience. One of her most notable research works was Forrester’s Customer Experience Management Maturity Model.
Previous to that, Chris served as General Manager and SVP for Professional Services and Education at CA Technologies – where he established global programs to serve customers in an evolving, high-volume product business, and worked to optimize and accelerate the sales and delivery process. .
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